Thursday, January 7, 2016

Keeping Humanity in Business

I love the branch where I do my banking. Every time I walk in there, they speak to me by name, not just the teller at the window, but any of the other bankers in the offices who see me. Even if they are with another customer, they will say, “Hi Sasha” or give a wave. That personal relationship with customers is so welcoming. We don’t get that enough anymore. 

Customers in line often speak with each other and comments are often made to include anyone listening. It makes for a less tense atmosphere and the waiting in line is more enjoyable. The tellers are smiling and are willing to include other customers in their greetings and not just the one standing directly in front of them at the moment. Yes, the actual financial transactions are private and low-voiced, but the overall ambiance has that old-time community everyone-knows-everyone feeling and all are made to feel welcome. 

I thanked the teller for that type of welcome and smiles. She said corporate headquarters is trying to put a stop to the open friendliness. She said they are trying to stand up to the orders. They believe in being customer friendly and it makes the day less tedious.

I find that so sad and have seen that happen more and more as the years go by in various businesses, especially big corporate-type businesses. It seems that good business training goes against personal ethics. People are taught that be a successful business, one must be hard, ruthless, uncaring to the people. The overall feeling that comes down the line is the only thing that matters to the business owners is the bottom-line profits.

They don’t really care about the customers and care even less for those who actually work for them. Oh, they have all the pretty words, commercials to catch people’s eyes, et. al., but that’s all show. The good-sounding words are just words used to placate customers and make them think that the corporation really cares for their customers.

But what is reality? Products are made much cheaper and when was the last time you got any good customer satisfaction if you had a problem? Or what did you have to go through to get that satisfaction? How many phone calls do you have to make? How many phone message recordings to you have to go through? And it’s a miracle when you can get through to a real person – and one who can actually help you.

I digress. I just totally believe that big business now-a-days has gotten out of hand. People no longer matter. They get our business, have our business, but they don’t need to care about us or their employees. They sit in their ivory castles and play with numbers. They buy out other businesses, lay people off, and put more work onto people already in their employ…

We are human beings. We are social creatures. It’s important to have interactions and to speak with others. It’s important to be welcoming and smiling and compassionate with one another. We have feelings! And we should be proud of how we feel. And the corporate, unfeeling world should not take that away from us! 

So, with how I am viewing business now-a-days, to walk into a place and be greeted by name is refreshing. To hear other customers chatting with each other (and it doesn’t have to be conversations, but just that they are willing to speak) is wonderful. To have the employees (bank tellers, clerks, baggers, sales people, etc.) act as if they are really glad to see you makes a big difference. That bit of joy can spread.

Let’s spread more joy! Let’s not allow the corporate model of business behavior take away our humanness. We are people! We deserve to be treated with respect. This is more excuses to buy local; support local. 













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