Pump Up the Enthusiasm

Those words came up in my reading the other day regarding marketing art work and I decided this is what I need to do about my art work. Marketing is difficult for me. I have to decide how I can “pump up the enthusiasm” without being obnoxious.

Most ads these days are obnoxious to me! It’s a catch-22, as I’ve mentioned before. I have product, but I am so against the hard sell. I absolutely hate these commercials where it sounds like they are yelling at you to buy their products, so much so, I will avoid those products unless absolutely necessary; like Bob of Bob’s Furniture, for instance. 

Last night I was watching “$10,000 Pyramid” on TV which has Michael Strahan as host. All his loud enthusiasm in trying to excite the audience is such a turn-off. It sounds so fake and is totally unnecessary. If people like game shows, they will watch. They don’t need all that falseness. 

Then there are those commercials where two people are “having a conversation” about a product. Again, it’s like they are yelling at each other about how wonderful that product is. Someone suggested I watch a video of a product yesterday and the two “conversationalists” were so loud and fake-sounding, I couldn’t watch the whole thing. 

This is all psychological marketing strategies. Marketing experts have studied human behavior and know how the brain works. They’ve learned how to get their messaging out to people; how to convince people to buy. And they’ve targeted our children (just think about kids’ Christmas wish lists). 

It’s all about pumping up the consumers, getting them excited about the product, and trying to convince people that this product is a must-have. Stop and think about what the marketers are doing. The loud, excited voices of the “actors” are a tool to make you buy something. That loud excitedness gets people enthusiastic and excited, and it excites those around them. It’s all kind of brainwashing the consumer.

We are all being played by the media and marketing strategies!!!! Think about it. Think about the commercials you are listening to, that your children are listening to. Even when you aren’t consciously listening, even if those words are just background noise, your brain is hearing it! Your brain is taking in – YOU-MUST-BUY-THIS-PRODUCT – which  makes you want to run right out and buy the latest and greatest whether you really need it or not.

This all said, how do I sell my products? I am excited about what I do. When I finish a project, whether it’s a book, a poem, an article, a drawing, or a nicely edited photograph, I am excited inside. Wow, I did it! I accomplished something and I want to show the world. I want everyone to see – and hope my books and pictures will find a new home. 

My heart and soul goes into my work. This is a piece of me, something I’ve slaved over, thought hard about, and I’ve done the best I could. These are not cookie-cutter products. Many, like the drawings, are one-of-a-kind. These aren’t things you (and everyone else) can run to Walmart, or the likes, to buy. The love of what I do goes into everything I make. You can’t buy that in a big box store.

Pumping up the enthusiasm? I’m still thinking how to accomplish that without feeling like I’m being pushy. And, if I’m afraid I’ll be that way, does that mean I will be?